What to Consider When Choosing Promotional Products for Your Business

The novice marketer usually focuses on promotional stickers and buttons, but there are hundreds of other promotional products available for businesses. There are a plethora of customized products that can be imprinted with your business logo or ad message. You can choose from thousands of products to promote your business, from promo phone stands, personalized Smartphone cases, customized sunglasses, customized mugs, and personalized calendars – even personalized computer products like flash drives and mouse pads. The list goes on. Imprint your company logo on a variety of promotional items that people use everyday. Customized products are a low-key commercial for your business all day, every day. If you’re considering purchasing promo products for the first time, here are some tips:

Know Your Customers

You need to determine the target audience for your advertising campaign before doing anything else. Are you trying to reach a wide-ranging customer base? Then choose promotional pens and refrigerator magnets or personalized T-shirts – items everyone can use. If you have a sporting goods store geared to young professionals and college students, customized sports bottles, promotional Smartphone cases or sunglasses may be a better choice. They cost more than promotional pens or magnets, but are better suited to your client base. If you’re running a seasonal promotion, we have many customized products, including customized tissue boxes, hand sanitizers and lip balm for cold and flu season. If you’re not sure which promotional products will pique your customers’ interest, conduct a survey on your website or by e-mail newsletter.

Cost

If you’re a one-person operation and want to make the most of your ad money, personalized pens are a great idea. They are inexpensive and you can usually order customized pens in quantities of 100 or more. Everybody uses pens, so it’s a great marketing tool. We have many different types of customized pens available – gel, retractable, metal, rosewood, stick pens and pens on a rope. Pens are lightweight and inexpensive to ship. Save money by ordering promo pens in advance and choosing ground shipping. Overnight mail can get pricey even for small items like customized pens. Other low-budget personalized items include keychains, magnets and buttons. For companies with bigger promo budgets, Most promotional product companies have many types of products, from customized ashtrays and letter openers to personalized T-shirts, messenger bags and crystal desk sculptures. Once you’ve determined how many pieces of a promotional product you’ll need for an ad campaign, you’ll need to prep artwork and call a promotional product company for pricing and shipping information.

Methods of Distribution

Your salesman can give away a product like gel or retractable pens on sales calls. You can give promotional products away at tradeshows or leave a dish of candy (with your company’s name on the wrappers) on the reception desk. It’s easy and inexpensive all-around marketing. You can include a refrigerator magnet sporting your company logo with direct mail packages. Coordinate special promo events or giveaways at your place of business or at other local events. Give away imprinted SmartPhone covers at concerts or set up tables with company reps and promo items at local fairs. There are many ways to distribute promotional items or swag, as they are sometimes called. You can sell promo products on your website’s e-store or arrange to give swag away during radio station contests. Offer promo item as an extra when customers purchase a certain amount of your company’s product. As you can see, there are many ways to get your message out to the public via personalized pens and other promo products. Whether you choose to give away promotional products or sell them, you’re making a long-term investment in your business without spending a lot of cash.