The Benefits of Promotional Products

Custom promotional products printed or designed with your company’s logo, will help your business to be remembered and recognised by potential or future customers. Through the use of promotional merchandise marketing, your company can be advertised and introduced to huge numbers of potential customers at an incredibly low cost.

The nature of promotional merchandise means that you don’t need to spend massive amounts on advertising, since the promotional gifts you give to customers will do most of the legwork for you. Giving out promotional items will help to reflect your professionalism and generosity, further boosting the reputation of your company.

Let’s have a look at the numerous advantages:

1. Flexible – Promotional products can be utilised in a number of different ways, coming in many different forms, from uniforms and pens to note pads and t-shirts.

2. Cost-Effective – In terms of initial cost and overall return on investment, very few promotional tactics can match quality merchandising. To put it simply, it’s cheaper than regular advertising!

3. Long-lasting – Promotional products are typically longer lasting than magazine or television advertisements. Things like pens, diaries and similar items tend to last a while, meaning your advertising does as well.

4. Measurable – The impact and effectiveness of your campaign can be easily measured through the use of promotional items. You can fairly easily track spikes and dips in enquiries based on how and when you release your merchandise.

5. Higher perceived value – Since free promotional products make customers feel more important to your company, they are seen to have a higher perceived value than straight-up ads. This means that the costs of ordering the items are outweighed by the positive reputation you are fostering.

6. Perfect for targeted marketing campaigns – Promotional products can be customised to specific marketing campaign requirements.

7. Complements other advertising – Promotional products work perfectly alongside other forms of advertising, helping to raise awareness, increase response rates, and boost the overall effectiveness of the campaign.

8. Gives life to your brand – Promotional products provide a unique extension to your brand that essentially gives it ‘life’. Rather than being a logo or a name, you are a part of the consumer’s life in either a practical or entertaining way.

What to Keep in Mind
Before you dive into the deep end with promotional products, you need to consider what sorts of items will best complement your brand and your current promotional campaign. The more in sync the product is with these factors, the more effective it will be.