The Advertising Power Of Promotional Products

Finding effective ways to bring your brand name or logo to customers is a necessity for any business hoping to grow.

Ideally you need to find ways in which your customers can remember you and easily reach you. Placing advertisements in Newspapers and Magazines is one option for you to pursue, but often this option is an expensive one, especially for smaller companies with a limited advertising budget.

A great way to achieve the same or potentially more results, which is also considerably cheaper, is through the art of creating promotional materials that are given away to your customers, suppliers and other potential sources.

At some point in time, most of us will have received a mug, key-ring or something similar with a company’s logo, brand and contact details, some of us may have even been a part of the business offering these promotional items.

But do you actually realise the results that can be achieved in using these methods.

Think about this – how many times do you read through that newspaper with those expensive advertisements in? how many of you actually remember the ads that you may have seen?

Now think about how many times you will use that mug with a brand name on, whether you take it to work to use, or even put in in the cupboard as a spare, every time you open that cupboard you will be reminded of the branded mug before you.

A well-produced product is a superb advertising source, printed with your company logo, or brand and slogan, even the contact details of your company, reminding people of your business long after they were introduced.

Have a quick look at these stats regarding promotional product impact for businesses:

  • Studies report that the giving of promotional products can boost business response rates by up to 72%
  • Adding a promotional product with a sales letter for direct mailings can increase your chances of a response by a staggering 54%
  • Customers who receive a promotional product are 16% more likely to refer someone to your company than to those who didn’t receive a promotional product
  • As high as 42% of people who were given a promotional product could remember the name or logo of the business on the product for as long as 6 months afterwards
  • Customers who were given promotional products placed additional orders up to 17% sooner than customers who received coupons or voucher codes.

Sending out items such as a mug with your own design on to a potential customer can have the edge in persuading them to use your business for any future products or services in your business sector, but equally as important, it can bring your brand to the awareness of people and companies that never even knew you existed.

Sometimes rather than the normal pens or key-rings, it may be better to look for something different, popular things that will last and be used by people who receive them are always a good bet, promotional mugs are always a good idea, as are soft toys or small bags.

There are so many items available these days that can be personalised for promotional use, so you really are spoilt for choice. If possible, where you can, try and give something that may relate to the customer in a certain way, something that they will value and have some use for.

Lastly, don’t be to afraid to spend a little more on a product, well designed promotional mugs for your most loyal customers will only give them more desire to recommend your company further and increase your brand awareness.