What to Consider When Choosing Promotional Products for Your Business

The novice marketer usually focuses on promotional stickers and buttons, but there are hundreds of other promotional products available for businesses. There are a plethora of customized products that can be imprinted with your business logo or ad message. You can choose from thousands of products to promote your business, from promo phone stands, personalized Smartphone cases, customized sunglasses, customized mugs, and personalized calendars – even personalized computer products like flash drives and mouse pads. The list goes on. Imprint your company logo on a variety of promotional items that people use everyday. Customized products are a low-key commercial for your business all day, every day. If you’re considering purchasing promo products for the first time, here are some tips:

Know Your Customers

You need to determine the target audience for your advertising campaign before doing anything else. Are you trying to reach a wide-ranging customer base? Then choose promotional pens and refrigerator magnets or personalized T-shirts – items everyone can use. If you have a sporting goods store geared to young professionals and college students, customized sports bottles, promotional Smartphone cases or sunglasses may be a better choice. They cost more than promotional pens or magnets, but are better suited to your client base. If you’re running a seasonal promotion, we have many customized products, including customized tissue boxes, hand sanitizers and lip balm for cold and flu season. If you’re not sure which promotional products will pique your customers’ interest, conduct a survey on your website or by e-mail newsletter.


If you’re a one-person operation and want to make the most of your ad money, personalized pens are a great idea. They are inexpensive and you can usually order customized pens in quantities of 100 or more. Everybody uses pens, so it’s a great marketing tool. We have many different types of customized pens available – gel, retractable, metal, rosewood, stick pens and pens on a rope. Pens are lightweight and inexpensive to ship. Save money by ordering promo pens in advance and choosing ground shipping. Overnight mail can get pricey even for small items like customized pens. Other low-budget personalized items include keychains, magnets and buttons. For companies with bigger promo budgets, Most promotional product companies have many types of products, from customized ashtrays and letter openers to personalized T-shirts, messenger bags and crystal desk sculptures. Once you’ve determined how many pieces of a promotional product you’ll need for an ad campaign, you’ll need to prep artwork and call a promotional product company for pricing and shipping information.

Methods of Distribution

Your salesman can give away a product like gel or retractable pens on sales calls. You can give promotional products away at tradeshows or leave a dish of candy (with your company’s name on the wrappers) on the reception desk. It’s easy and inexpensive all-around marketing. You can include a refrigerator magnet sporting your company logo with direct mail packages. Coordinate special promo events or giveaways at your place of business or at other local events. Give away imprinted SmartPhone covers at concerts or set up tables with company reps and promo items at local fairs. There are many ways to distribute promotional items or swag, as they are sometimes called. You can sell promo products on your website’s e-store or arrange to give swag away during radio station contests. Offer promo item as an extra when customers purchase a certain amount of your company’s product. As you can see, there are many ways to get your message out to the public via personalized pens and other promo products. Whether you choose to give away promotional products or sell them, you’re making a long-term investment in your business without spending a lot of cash.

5 Critical Factors in Choosing the Correct Promotional Product for Your Next Advertising Campaign

In this day and age, business marketing is one of the key determining factors for business success. So how can you use promotional products to differentiate your brand from your competitors? There are so many different options when it comes to promotional items that sometimes it can be hard to decide which way to go. Having a good promotional product strategy is always the key. So in the below points we will discuss the factors that need to be considered when selecting the correct product for your next campaign and how to tailor a distribution strategy that will equal success:

1. Market – Always determine who you will be targeting with the promotional items and corporate gifts. For example if you are a University and wanting to give something away at an open day, you would opt for products that are appealing to University students. Things that they can use like branded stationery, laptop bags or promotional USB’s could be a great start. On the other hand giving a University student a branded coffee mug or tape measure might not be as fitting. You will want to choose a product that will be useful and be of a high perceived value by the target market.

2. Print colours – Many people have a hard time deciding how many colours should be printed on a particular item. Choosing how many colours to print depends on the product, budget and in many cases a company’s logo specification guide. Always bear in mind that printing more than 1 colour will usually cost more on items to be screen printed or pad printed. The reason for this is because the set-up of the printing screen or pad and the mixing of your PMS colours is quite labour intensive. A good promotional product supplier will discuss this with you and make recommendations based on what you’re trying to achieve.

3. Budget and quantity required – In many cases there will be a budget restraint when selecting the correct promotional product. It is always best to estimate how many people will need to be targeted and then work out what budget per item you can afford. This will help in the selection process by eliminating products that are too expensive per unit.

4. Critical date – Promotional products and corporate gifts can be produced locally or offshore. The main difference is when producing the products locally you can expect lead times of around 2-4 weeks dependent on the supplier. When producing products in offshore factories, lead times can blow out to 5-12 weeks due to sea or air freight. If you have a critical date of 1 month or less, it’s always safest to get products produced locally. This way there is no risk of customs or freight company delays.

5. Choosing the correct supplier – There are many suppliers that will get similar products for you. Some quick determining factors that we will cover in another article are: Is the price competitive? Do they have good customer service skills? What is their reputation in the industry?

In summary, always take into consideration the above mentioned factors when selecting your promotional products and suppliers. These factors are also relevant for when selecting a corporate gift or promotional clothing.

Use these tips when you’re next selecting a product for a marketing campaign and be sure it will be a huge success!

Role of Promotional Products Vendors In Your Business – How Can They Help You?

Promotional products are determined to give you thousands of ideas to strengthen your brand presence. It helps in improving the visibility level and will enable you to reach out to the citizens even in remote areas without any hassle. It is possible to earn reputation and loyalty. These products are generally used to spread out the awareness and marketing message of your company. Every company is very much interested to use these products as a part of their marketing strategies. These promotional items are even termed as corporate gift items and can be used during tradeshow events, marketing events, promotional shows etc. These can be a part of novelty advertising and can be given away to the employees as a part of business rewards and recognition process. It is very important to use creative promotional products to uplift the face of your business.

Factors to Consider While Selecting the Vendor:

• There are certain factors to be considered while choosing the vendors to buy your promotional products.

• The vendor should have a wide spectrum of products that will suit the business requirements of the businesses.

• They should help the business owners in choosing the right kind of promotional products which will earn better profits.

• They should understand the market scenarios and the products that are in great demand or fast moving among consumers. This will help them to suggest the best of products by the business owners.

• The vendors should offer maximum discounts and offers on bulk orders.

• The vendors should offer customization services to the enterprise owners which will help them to come up with a perfect end product.

• The vendors should offer excellent support services to the business owners and should be in a position to get in touch round the clock.

• The vendors should have an excellent track record in doing this business.

Most of the business men will have a dedicated marketing team who will be responsible to select the right kind of products. However, the vendors can also get in touch with these marketing teams and help them in choosing the best of products that will add value to their services. They should have an extensive product catalog at reasonable rates. There should be different ways of customization services offered such as printing the company name and logo through embroidery, engraving, laser engraving etc.

what are the products to be selected?

There are wide varieties of products available in the market such as key chains, mouse pads, coffee mugs, t-shirts, hats etc. It is very important to select the products based on their lifetime. A long lasting product will carry forward your company’s name and tagline by which the reach will be better. It will often create a better impact on the minds of the consumers. Promotional products and promotional items can be extensively used as a part of your advertising services to reap better profits on your investments.

The Promotional Products Used As a Giveaway

In a business world where more seems to be less, here’s a simple and easy way to attract more customers and prospects. The economy being what it is, it just makes a lot of sense to advertise your brand and reach out to more and more customers and prospects through fun and innovative promotional products.

Promotional products are a fun way to get your name out there, and keep it in the public view. A well planned corporate gift item, for instance, would increase the visibility of your name and brand among executives, while simpler items like pens are great for giving away at trade shows and from your outlets or offices. As most business owners know, these promotional gifts really work! Study after industry study has shown that promotional giveaways are an economical and effective form of advertising.

Not only are they remarkably more cost effective than print ads or radio/TV spots, but they have a much longer life. Promotional products in the form of pens, key tags, t-shirts, paperweights, and what have you, are going to be around for a long time in the home and the office of the person who gets them. What this means for the businesses they advertise is a much longer life as reminders and visible presences of the company’s logo and name. This is great long term brand exposure for the organization!

Customized and useful promotional giveaway products can be made or acquired in a range of pocket friendly budgets giving you the best option for a memorable display of your brand logo and name. The best giveaway items are the ones that are practical and functional gifts that ensures maximum visibility because the recipients enjoy using them. Realistically, every time the person reaches for the item, or uses it, your brand gets superior exposure not just with them, but with anyone in their vicinity. The recipient as well as anyone around them will see your custom message and brand name/logo displayed, creating more awareness of your products and services. More than one study has demonstrated the effectiveness of promotional giveaways in improving overall customer perception with regard to the advertiser, which means a much more enhanced brand image for you.

Just remember, when selecting a promotional giveaway item, think creative. To make the most cost effective choice, select an interesting and useful item and combine it with an interesting message that matches your advertising goals. With a creatively selected item, you can reach thousands of people within your target segment and area, while neutralizing any cost limitations you might be under. Combining giveaways with mail campaigns also works magic for the brand, because most recipients of mail promotions don’t expecting to receive any products. Finding something useful, entertaining, or even funny can come as a pleasant surprise, making huge impact on your target audience without you having to incur huge expense.

Trust the team at Action Printing Inc to use their expertise and experience in the promotional products field to find you the perfect promotional giveaway item. With their superior knowledge of such items, the team will help you to find the best and most cost effective promotional giveaways that will work wonders for your business. Fun, creative, and inventive giveaway products are waiting for you to help promote your brands and causes. We combine a wide choice of promotional products with an unparalleled effectiveness of service. So, don’t wait! Get your perfect promotional giveaway product now!