Role of Promotional Products Vendors In Your Business – How Can They Help You?

Promotional products are determined to give you thousands of ideas to strengthen your brand presence. It helps in improving the visibility level and will enable you to reach out to the citizens even in remote areas without any hassle. It is possible to earn reputation and loyalty. These products are generally used to spread out the awareness and marketing message of your company. Every company is very much interested to use these products as a part of their marketing strategies. These promotional items are even termed as corporate gift items and can be used during tradeshow events, marketing events, promotional shows etc. These can be a part of novelty advertising and can be given away to the employees as a part of business rewards and recognition process. It is very important to use creative promotional products to uplift the face of your business.

Factors to Consider While Selecting the Vendor:

• There are certain factors to be considered while choosing the vendors to buy your promotional products.

• The vendor should have a wide spectrum of products that will suit the business requirements of the businesses.

• They should help the business owners in choosing the right kind of promotional products which will earn better profits.

• They should understand the market scenarios and the products that are in great demand or fast moving among consumers. This will help them to suggest the best of products by the business owners.

• The vendors should offer maximum discounts and offers on bulk orders.

• The vendors should offer customization services to the enterprise owners which will help them to come up with a perfect end product.

• The vendors should offer excellent support services to the business owners and should be in a position to get in touch round the clock.

• The vendors should have an excellent track record in doing this business.

Most of the business men will have a dedicated marketing team who will be responsible to select the right kind of products. However, the vendors can also get in touch with these marketing teams and help them in choosing the best of products that will add value to their services. They should have an extensive product catalog at reasonable rates. There should be different ways of customization services offered such as printing the company name and logo through embroidery, engraving, laser engraving etc.

what are the products to be selected?

There are wide varieties of products available in the market such as key chains, mouse pads, coffee mugs, t-shirts, hats etc. It is very important to select the products based on their lifetime. A long lasting product will carry forward your company’s name and tagline by which the reach will be better. It will often create a better impact on the minds of the consumers. Promotional products and promotional items can be extensively used as a part of your advertising services to reap better profits on your investments.

The Promotional Products Used As a Giveaway

In a business world where more seems to be less, here’s a simple and easy way to attract more customers and prospects. The economy being what it is, it just makes a lot of sense to advertise your brand and reach out to more and more customers and prospects through fun and innovative promotional products.

Promotional products are a fun way to get your name out there, and keep it in the public view. A well planned corporate gift item, for instance, would increase the visibility of your name and brand among executives, while simpler items like pens are great for giving away at trade shows and from your outlets or offices. As most business owners know, these promotional gifts really work! Study after industry study has shown that promotional giveaways are an economical and effective form of advertising.

Not only are they remarkably more cost effective than print ads or radio/TV spots, but they have a much longer life. Promotional products in the form of pens, key tags, t-shirts, paperweights, and what have you, are going to be around for a long time in the home and the office of the person who gets them. What this means for the businesses they advertise is a much longer life as reminders and visible presences of the company’s logo and name. This is great long term brand exposure for the organization!

Customized and useful promotional giveaway products can be made or acquired in a range of pocket friendly budgets giving you the best option for a memorable display of your brand logo and name. The best giveaway items are the ones that are practical and functional gifts that ensures maximum visibility because the recipients enjoy using them. Realistically, every time the person reaches for the item, or uses it, your brand gets superior exposure not just with them, but with anyone in their vicinity. The recipient as well as anyone around them will see your custom message and brand name/logo displayed, creating more awareness of your products and services. More than one study has demonstrated the effectiveness of promotional giveaways in improving overall customer perception with regard to the advertiser, which means a much more enhanced brand image for you.

Just remember, when selecting a promotional giveaway item, think creative. To make the most cost effective choice, select an interesting and useful item and combine it with an interesting message that matches your advertising goals. With a creatively selected item, you can reach thousands of people within your target segment and area, while neutralizing any cost limitations you might be under. Combining giveaways with mail campaigns also works magic for the brand, because most recipients of mail promotions don’t expecting to receive any products. Finding something useful, entertaining, or even funny can come as a pleasant surprise, making huge impact on your target audience without you having to incur huge expense.

Trust the team at Action Printing Inc to use their expertise and experience in the promotional products field to find you the perfect promotional giveaway item. With their superior knowledge of such items, the team will help you to find the best and most cost effective promotional giveaways that will work wonders for your business. Fun, creative, and inventive giveaway products are waiting for you to help promote your brands and causes. We combine a wide choice of promotional products with an unparalleled effectiveness of service. So, don’t wait! Get your perfect promotional giveaway product now!

Top 10 Ways to Increase Your Summer Promotional Products Sales!

Is the summer traditionally a slow time for your promotional products sales? It need not be.
While some may view the summer season as a time to relax and kick back, savvy promotional products sales professionals are out there exploring new opportunities and revving up their sales.

Here are my top 10 ways to increase your summer promotional products sales.

1. Get out of the office. The summer is a great time to get to know your prospects and clients better. A casual breakfast or lunch can yield great results. In my own business whenever I’ve had breakfast or lunch with a client amazing opportunities presented themselves. Remember, people buy from others they know, like and trust. Meeting your clients on more casual turf builds that know, like and trust factor.

2. Send a promotional idea of the week email blast. Your prospects and clients are always looking for new ideas. Send them a new, innovative promotional idea every week. Preferably send it out the same day, so they will come to expect it. Keep it short and don’t just push products. Provide marketing tips along with new product ideas. This helps position you as a marketing professional and puts your company name top of the mind as the first one they’ll think of when they’re ready to place an order.

3. Host a Christmas in July party. It’s never too early to start thinking about holiday gifts. Host a Christmas in July party and invite your top clients. Show them innovative holiday gifts at a cost savings when they order early.

4. Form strategic alliances. Who else serves the same target market but is not a direct competitor? Meeting planners, trade show display companies and graphic designers can make great alliance partners for promotional products sales professionals. Explore ways that you can work together for mutual benefit. Consider hosting an open house for all your current clients and prospects.

5. Spotlight fall promotions: Now is the time to be selling fall promotions. Back to School, Halloween, Breast Cancer Awareness month and Thanksgiving are all coming up. Make appointments to get in your prospects office to share new ideas and secure promotional products orders for upcoming events before your competitors do.

6. Explore new networking opportunities. In person networking is still one of the best ways to grow your sales. Get out there in a big way and look with an open mind at new groups to join. Many promotional products professionals have had great success with organizations such as (Business Networking International (BNI). Go a few times before you join to see if the group is a good fit for the markets you’re targeting.

7. Re-activate dormant accounts. Just because someone hasn’t purchased in a long time doesn’t mean they’re not interested. A casual phone call telling an inactive account about an innovative new product or idea that can help them promote their company or service can reinstate an old relationship. At the very least, ask if you can put them on your idea list and continue to send them new marketing tips. The important thing is to keep your company name on their radar screen.

8. Energize your social network. Social networking is here to stay. If you don’t currently have a Facebook fan page or a Twitter account the summer is a great time to get started. Read books and take classes on social networking. Take a look at what others are doing in our industry. The key to social networking is to engage your clients by posting interesting questions or hosting fun contests. Social networking can be a great research tool to find out what’s important to your most wanted clients so you can best meet their promotional needs.

9. Self promote. Self promotions help you sell more. Your core suppliers will have great ideas and special offers to put your logo on. When networking don’t just hand out your business card, give a small self-promotion with your company name such as a box of mints, or a post it pad or a business card holder. You’ll be remembered for what you do and you will get new business. No matter where you are this summer, on the beach, at the supermarket, on an airplane, always have a business card and self promotion handy. You never know where your next big order is coming from.

10. Stay informed. Opportunities abound when you look for them. Consistently read the business section of your local paper and get to know what’s happening in your area. Corporate name changes and new business openings are good opportunities for you to sell more.

Enjoy the summer and keep on selling!

© 2012 Rosalie Marcus