The Benefits of Giving Away Custom Promotional Products

The different custom promotional products imprinted with your company’s logo can help your business to be recognized and remembered by your prospective customers. By using these promotional items for your marketing purposes, your company can be introduced and advertised to countless of your potential customers at inexpensive price. Using several inexpensive products you can simply avoid putting huge money on advertising in different forms of media. The promotional gifts which you give away to your potential or existing clients will save lots of legwork for you. Also, giving them the custom made promotional products showcases your generosity and professionalism, which further boost your company’s reputation in the market. Besides, you can enjoy several benefits of using this idea. Let’s have a look at these advantages.

1. It gives a long lasting result: These products give a long lasting result as compared to other methods like magazines or TV commercials. The different things like pens, note pads, diaries, T-shirt could last long, which means that the advertising goes for long.

2. It is a cost effective method: When you look at this option in terms of cost and the overall ROI (return of investment), there are few promotional strategies which can match up the quality merchandising. In other words, it proves out to be a cheaper option than the traditional adverting method.

3. It is easily measurable: The impression and effectiveness of your promotion campaign could be easily measured via using different custom promotional products. You can very easily monitor dips and spikes in different inquiries thus allowing you to understand the duration in which the merchandise should be released.

4. It gives a new life to your business brand: The custom promotional products can help your brand to get a different and unique extension which means it gets a new life. In this way, your name or logo doesn’t remain on paper but become part and parcel of your customer’s life in the most practical and engaging method.

5. It gives you lots of flexibility: The promotional products can be used in several ways. Hence you have countless of options or flexibility of selecting any product as promotional gifts. Right from using pens, T-shirts, note pads, etc. You can any product as a custom promotional gift.

6. It comes with higher perceived value: As the free custom promotional products make your customers feel more important to your company, they come up with high level of perceived value as compared to the straight up ads. This simply means that the costs of these products are fairly less as compared to the positive reputation it fosters among your current or prospective customers.

7. It complements your other forms of advertising: With these promotional products you can work along with other forms of advertising. This helps in creating awareness, increasing the response rates, and shaping up your marketing campaign in a most effective way.

So, before you consider any item as your custom promotional product, you need to choose the one which can actually complement your brand and your current promotional campaign the best. There are several online stores which gives you good deals over promotional products.

The Advertising Power Of Promotional Products

Finding effective ways to bring your brand name or logo to customers is a necessity for any business hoping to grow.

Ideally you need to find ways in which your customers can remember you and easily reach you. Placing advertisements in Newspapers and Magazines is one option for you to pursue, but often this option is an expensive one, especially for smaller companies with a limited advertising budget.

A great way to achieve the same or potentially more results, which is also considerably cheaper, is through the art of creating promotional materials that are given away to your customers, suppliers and other potential sources.

At some point in time, most of us will have received a mug, key-ring or something similar with a company’s logo, brand and contact details, some of us may have even been a part of the business offering these promotional items.

But do you actually realise the results that can be achieved in using these methods.

Think about this – how many times do you read through that newspaper with those expensive advertisements in? how many of you actually remember the ads that you may have seen?

Now think about how many times you will use that mug with a brand name on, whether you take it to work to use, or even put in in the cupboard as a spare, every time you open that cupboard you will be reminded of the branded mug before you.

A well-produced product is a superb advertising source, printed with your company logo, or brand and slogan, even the contact details of your company, reminding people of your business long after they were introduced.

Have a quick look at these stats regarding promotional product impact for businesses:

  • Studies report that the giving of promotional products can boost business response rates by up to 72%
  • Adding a promotional product with a sales letter for direct mailings can increase your chances of a response by a staggering 54%
  • Customers who receive a promotional product are 16% more likely to refer someone to your company than to those who didn’t receive a promotional product
  • As high as 42% of people who were given a promotional product could remember the name or logo of the business on the product for as long as 6 months afterwards
  • Customers who were given promotional products placed additional orders up to 17% sooner than customers who received coupons or voucher codes.

Sending out items such as a mug with your own design on to a potential customer can have the edge in persuading them to use your business for any future products or services in your business sector, but equally as important, it can bring your brand to the awareness of people and companies that never even knew you existed.

Sometimes rather than the normal pens or key-rings, it may be better to look for something different, popular things that will last and be used by people who receive them are always a good bet, promotional mugs are always a good idea, as are soft toys or small bags.

There are so many items available these days that can be personalised for promotional use, so you really are spoilt for choice. If possible, where you can, try and give something that may relate to the customer in a certain way, something that they will value and have some use for.

Lastly, don’t be to afraid to spend a little more on a product, well designed promotional mugs for your most loyal customers will only give them more desire to recommend your company further and increase your brand awareness.

What to Consider When Choosing Promotional Products for Your Business

The novice marketer usually focuses on promotional stickers and buttons, but there are hundreds of other promotional products available for businesses. There are a plethora of customized products that can be imprinted with your business logo or ad message. You can choose from thousands of products to promote your business, from promo phone stands, personalized Smartphone cases, customized sunglasses, customized mugs, and personalized calendars – even personalized computer products like flash drives and mouse pads. The list goes on. Imprint your company logo on a variety of promotional items that people use everyday. Customized products are a low-key commercial for your business all day, every day. If you’re considering purchasing promo products for the first time, here are some tips:

Know Your Customers

You need to determine the target audience for your advertising campaign before doing anything else. Are you trying to reach a wide-ranging customer base? Then choose promotional pens and refrigerator magnets or personalized T-shirts – items everyone can use. If you have a sporting goods store geared to young professionals and college students, customized sports bottles, promotional Smartphone cases or sunglasses may be a better choice. They cost more than promotional pens or magnets, but are better suited to your client base. If you’re running a seasonal promotion, we have many customized products, including customized tissue boxes, hand sanitizers and lip balm for cold and flu season. If you’re not sure which promotional products will pique your customers’ interest, conduct a survey on your website or by e-mail newsletter.


If you’re a one-person operation and want to make the most of your ad money, personalized pens are a great idea. They are inexpensive and you can usually order customized pens in quantities of 100 or more. Everybody uses pens, so it’s a great marketing tool. We have many different types of customized pens available – gel, retractable, metal, rosewood, stick pens and pens on a rope. Pens are lightweight and inexpensive to ship. Save money by ordering promo pens in advance and choosing ground shipping. Overnight mail can get pricey even for small items like customized pens. Other low-budget personalized items include keychains, magnets and buttons. For companies with bigger promo budgets, Most promotional product companies have many types of products, from customized ashtrays and letter openers to personalized T-shirts, messenger bags and crystal desk sculptures. Once you’ve determined how many pieces of a promotional product you’ll need for an ad campaign, you’ll need to prep artwork and call a promotional product company for pricing and shipping information.

Methods of Distribution

Your salesman can give away a product like gel or retractable pens on sales calls. You can give promotional products away at tradeshows or leave a dish of candy (with your company’s name on the wrappers) on the reception desk. It’s easy and inexpensive all-around marketing. You can include a refrigerator magnet sporting your company logo with direct mail packages. Coordinate special promo events or giveaways at your place of business or at other local events. Give away imprinted SmartPhone covers at concerts or set up tables with company reps and promo items at local fairs. There are many ways to distribute promotional items or swag, as they are sometimes called. You can sell promo products on your website’s e-store or arrange to give swag away during radio station contests. Offer promo item as an extra when customers purchase a certain amount of your company’s product. As you can see, there are many ways to get your message out to the public via personalized pens and other promo products. Whether you choose to give away promotional products or sell them, you’re making a long-term investment in your business without spending a lot of cash.

5 Critical Factors in Choosing the Correct Promotional Product for Your Next Advertising Campaign

In this day and age, business marketing is one of the key determining factors for business success. So how can you use promotional products to differentiate your brand from your competitors? There are so many different options when it comes to promotional items that sometimes it can be hard to decide which way to go. Having a good promotional product strategy is always the key. So in the below points we will discuss the factors that need to be considered when selecting the correct product for your next campaign and how to tailor a distribution strategy that will equal success:

1. Market – Always determine who you will be targeting with the promotional items and corporate gifts. For example if you are a University and wanting to give something away at an open day, you would opt for products that are appealing to University students. Things that they can use like branded stationery, laptop bags or promotional USB’s could be a great start. On the other hand giving a University student a branded coffee mug or tape measure might not be as fitting. You will want to choose a product that will be useful and be of a high perceived value by the target market.

2. Print colours – Many people have a hard time deciding how many colours should be printed on a particular item. Choosing how many colours to print depends on the product, budget and in many cases a company’s logo specification guide. Always bear in mind that printing more than 1 colour will usually cost more on items to be screen printed or pad printed. The reason for this is because the set-up of the printing screen or pad and the mixing of your PMS colours is quite labour intensive. A good promotional product supplier will discuss this with you and make recommendations based on what you’re trying to achieve.

3. Budget and quantity required – In many cases there will be a budget restraint when selecting the correct promotional product. It is always best to estimate how many people will need to be targeted and then work out what budget per item you can afford. This will help in the selection process by eliminating products that are too expensive per unit.

4. Critical date – Promotional products and corporate gifts can be produced locally or offshore. The main difference is when producing the products locally you can expect lead times of around 2-4 weeks dependent on the supplier. When producing products in offshore factories, lead times can blow out to 5-12 weeks due to sea or air freight. If you have a critical date of 1 month or less, it’s always safest to get products produced locally. This way there is no risk of customs or freight company delays.

5. Choosing the correct supplier – There are many suppliers that will get similar products for you. Some quick determining factors that we will cover in another article are: Is the price competitive? Do they have good customer service skills? What is their reputation in the industry?

In summary, always take into consideration the above mentioned factors when selecting your promotional products and suppliers. These factors are also relevant for when selecting a corporate gift or promotional clothing.

Use these tips when you’re next selecting a product for a marketing campaign and be sure it will be a huge success!