Which Are The Most Popular Promotional Products?

Creating product awareness has dominated the marketing industry for many years now. The combination of mass industrialization and information and technology advancement has created a wave of unstoppable marketing. There are no limits to how many people you can target through using the best marketing strategies, since the world has opened up and become a global trade village. This has made marketers to become more vigilant and aggressive since the platforms that help them to reach out to more people keep opening up every day. There are more marketers online using promotional items to reach out to potential clients as well as keeping the ones they already have.

The good thing with promotional products is that there is no limit to what you can use. Marketers use the products they want to market as well as other products that have very little relationship to the product, when marketing. Some of these promotional products are for entertaining the clients since they are offered to the clients as presents while some are utility products that can be used for a long time. The masses are attracted to promotional products since they create a bond between them and the product marketers. They are the best for introducing new products because they are versatile and they can be distributed to many people at the same time.

Promotional products have proven to be the most effective marketing strategy for most mass producers of trade goods. They are usually relevant to the clients and they provide a platform for introduction of products to more clients. Most promotional items are daily utility products that have a reasonably long shelf life, and their main aim is to motivate the clients to buy the product. That is why you find some perishable products such as food or cosmetic products giving out pens, t-shirts, and coffee mugs to keep their brand name in the market.

The most popular promotional products are items that are used in the home or office on a daily basis. The most used item is the t-shirt. You find many companies print out t-shirts with their slogans, products, and marketing offers since they are effective. A t-shirt attracts more clients than the person who owns it and it can spread awareness over long distances for a long time. Items of clothing such as headbands and hand bands are common too. Other products used as promotional items are utility products such as water bottles, backpacks, and promotional pens. These functional products have been in use for promotions for long time. Office stationery such as pens, rulers, staplers, notebooks and others are also used as promotional products.

Custom made products such as bracelets, caps, sunglasses and shopping bags are very common in most promotional products. The other common item is a gift hamper that contains most of the items that the company is trying to market. This is likely to be used when there is an event sponsored by the product or during a launch of a new product. It is also common with rebranding of products and spreading product awareness in new territories.

Promoting Your Business or Services With Ease By Simply Using Promotional Products

One of the easiest ways of promoting your new service or your newly unveiled product to the customers and the consumers is to use different kinds of promotional products. There are many kinds of promotional items out there to utilize and choose from which a business or a company would see fit to use as a give-away trinket or gift item. They simply need to find suitable and applicable items that people may use daily or may have full use of when they need it. Here are some of the more preferred items used as promotional products.

Shirts and clothing – Still one of the more widely used promotional products that companies and businesses use to promote their various items and their services. The best thing about having or receiving a promotional item like this is that you can wear it anywhere as a casual shirt. The most widely used shirts that nerds often use as their daily clothing are those promotional shirts that video games or video game companies hand out to promote their new video game or the new company they have built which produces and create interactive games.

Bags and other accessories – Video game developers, producers, and even movie producers and studios hand out bags and other accessories which have some significance to the video game or the movie they have recently released. Different kinds of bags are given away as promotional products to the people and to followers of the game or the movie to further promote it to others who have not seen it or have not played with the game yet. Accessories for games include anything from a computer mouse, computer accessories, game devices to action figures and limited edition stuff which were only handed out in the premier or the release date.

Head wear – Ball caps, bonnets and other kinds of head wear are mostly given away as free promotional products by businesses and companies that deal and sell in sports items and gear. Different sorts stores, boutiques and shops hand out head wear that bear their logo or the name of their business in order entice people to recognize their services and the gears they are selling. They not only sell one brand of sports apparel but several brands such as major sports brands that athletes use. Shoes and other gear and equipment can be purchased at stores like these.

Personal care products – Promotional products such as these are mostly handed out by cosmetics companies and business establishments. They at times include free cosmetic items for a certain amount of purchase from their store or shop. There are also times that they create separate gift bags that contain several cosmetic products to be handed out to a number of customers that visit or browse their store. This is a good way for customers and buyers to sample some of the items they are selling and if they found a liking to it then they know what to purchase the next time they drop by.

The Benefits of Giving Away Custom Promotional Products

The different custom promotional products imprinted with your company’s logo can help your business to be recognized and remembered by your prospective customers. By using these promotional items for your marketing purposes, your company can be introduced and advertised to countless of your potential customers at inexpensive price. Using several inexpensive products you can simply avoid putting huge money on advertising in different forms of media. The promotional gifts which you give away to your potential or existing clients will save lots of legwork for you. Also, giving them the custom made promotional products showcases your generosity and professionalism, which further boost your company’s reputation in the market. Besides, you can enjoy several benefits of using this idea. Let’s have a look at these advantages.

1. It gives a long lasting result: These products give a long lasting result as compared to other methods like magazines or TV commercials. The different things like pens, note pads, diaries, T-shirt could last long, which means that the advertising goes for long.

2. It is a cost effective method: When you look at this option in terms of cost and the overall ROI (return of investment), there are few promotional strategies which can match up the quality merchandising. In other words, it proves out to be a cheaper option than the traditional adverting method.

3. It is easily measurable: The impression and effectiveness of your promotion campaign could be easily measured via using different custom promotional products. You can very easily monitor dips and spikes in different inquiries thus allowing you to understand the duration in which the merchandise should be released.

4. It gives a new life to your business brand: The custom promotional products can help your brand to get a different and unique extension which means it gets a new life. In this way, your name or logo doesn’t remain on paper but become part and parcel of your customer’s life in the most practical and engaging method.

5. It gives you lots of flexibility: The promotional products can be used in several ways. Hence you have countless of options or flexibility of selecting any product as promotional gifts. Right from using pens, T-shirts, note pads, etc. You can any product as a custom promotional gift.

6. It comes with higher perceived value: As the free custom promotional products make your customers feel more important to your company, they come up with high level of perceived value as compared to the straight up ads. This simply means that the costs of these products are fairly less as compared to the positive reputation it fosters among your current or prospective customers.

7. It complements your other forms of advertising: With these promotional products you can work along with other forms of advertising. This helps in creating awareness, increasing the response rates, and shaping up your marketing campaign in a most effective way.

So, before you consider any item as your custom promotional product, you need to choose the one which can actually complement your brand and your current promotional campaign the best. There are several online stores which gives you good deals over promotional products.

The Advertising Power Of Promotional Products

Finding effective ways to bring your brand name or logo to customers is a necessity for any business hoping to grow.

Ideally you need to find ways in which your customers can remember you and easily reach you. Placing advertisements in Newspapers and Magazines is one option for you to pursue, but often this option is an expensive one, especially for smaller companies with a limited advertising budget.

A great way to achieve the same or potentially more results, which is also considerably cheaper, is through the art of creating promotional materials that are given away to your customers, suppliers and other potential sources.

At some point in time, most of us will have received a mug, key-ring or something similar with a company’s logo, brand and contact details, some of us may have even been a part of the business offering these promotional items.

But do you actually realise the results that can be achieved in using these methods.

Think about this – how many times do you read through that newspaper with those expensive advertisements in? how many of you actually remember the ads that you may have seen?

Now think about how many times you will use that mug with a brand name on, whether you take it to work to use, or even put in in the cupboard as a spare, every time you open that cupboard you will be reminded of the branded mug before you.

A well-produced product is a superb advertising source, printed with your company logo, or brand and slogan, even the contact details of your company, reminding people of your business long after they were introduced.

Have a quick look at these stats regarding promotional product impact for businesses:

  • Studies report that the giving of promotional products can boost business response rates by up to 72%
  • Adding a promotional product with a sales letter for direct mailings can increase your chances of a response by a staggering 54%
  • Customers who receive a promotional product are 16% more likely to refer someone to your company than to those who didn’t receive a promotional product
  • As high as 42% of people who were given a promotional product could remember the name or logo of the business on the product for as long as 6 months afterwards
  • Customers who were given promotional products placed additional orders up to 17% sooner than customers who received coupons or voucher codes.

Sending out items such as a mug with your own design on to a potential customer can have the edge in persuading them to use your business for any future products or services in your business sector, but equally as important, it can bring your brand to the awareness of people and companies that never even knew you existed.

Sometimes rather than the normal pens or key-rings, it may be better to look for something different, popular things that will last and be used by people who receive them are always a good bet, promotional mugs are always a good idea, as are soft toys or small bags.

There are so many items available these days that can be personalised for promotional use, so you really are spoilt for choice. If possible, where you can, try and give something that may relate to the customer in a certain way, something that they will value and have some use for.

Lastly, don’t be to afraid to spend a little more on a product, well designed promotional mugs for your most loyal customers will only give them more desire to recommend your company further and increase your brand awareness.