The Benefits of Promotional Products

Custom promotional products printed or designed with your company’s logo, will help your business to be remembered and recognised by potential or future customers. Through the use of promotional merchandise marketing, your company can be advertised and introduced to huge numbers of potential customers at an incredibly low cost.

The nature of promotional merchandise means that you don’t need to spend massive amounts on advertising, since the promotional gifts you give to customers will do most of the legwork for you. Giving out promotional items will help to reflect your professionalism and generosity, further boosting the reputation of your company.

Let’s have a look at the numerous advantages:

1. Flexible – Promotional products can be utilised in a number of different ways, coming in many different forms, from uniforms and pens to note pads and t-shirts.

2. Cost-Effective – In terms of initial cost and overall return on investment, very few promotional tactics can match quality merchandising. To put it simply, it’s cheaper than regular advertising!

3. Long-lasting – Promotional products are typically longer lasting than magazine or television advertisements. Things like pens, diaries and similar items tend to last a while, meaning your advertising does as well.

4. Measurable – The impact and effectiveness of your campaign can be easily measured through the use of promotional items. You can fairly easily track spikes and dips in enquiries based on how and when you release your merchandise.

5. Higher perceived value – Since free promotional products make customers feel more important to your company, they are seen to have a higher perceived value than straight-up ads. This means that the costs of ordering the items are outweighed by the positive reputation you are fostering.

6. Perfect for targeted marketing campaigns – Promotional products can be customised to specific marketing campaign requirements.

7. Complements other advertising – Promotional products work perfectly alongside other forms of advertising, helping to raise awareness, increase response rates, and boost the overall effectiveness of the campaign.

8. Gives life to your brand – Promotional products provide a unique extension to your brand that essentially gives it ‘life’. Rather than being a logo or a name, you are a part of the consumer’s life in either a practical or entertaining way.

What to Keep in Mind
Before you dive into the deep end with promotional products, you need to consider what sorts of items will best complement your brand and your current promotional campaign. The more in sync the product is with these factors, the more effective it will be.

How Service Companies Promote With Promotional Products

Years of research, and market statistics, clearly show that giveaway promotional products are a great marketing tool for companies looking for a cost effective way to advertise their products and services. There are multiple advantages to utilizing this mode of promotion. First, and foremost, given the state of the economy, and the state of most bottom-lines, a more inexpensive alternative to more traditional advertising media like newspapers, magazines, TV and radio.

Add to that the fact that these promotional products also have a much longer shelf life. They will stay around for much longer, being used and seen again and again, not just by the person who received them in the first place but my friends, colleagues, and random passers by. Add those facets up, and what you essentially have is the almost perfect low cost method of keeping your brand name out there and relevant for a long, long time!

Another advantage of promotional products is that this kind of imprinted product give away campaigns are also great for employee incentive programs and for recognition awards for performance. Promotional products are a great way to popularize your services through trade shows as handouts, or through mail campaigns. Studies show that mail campaigns that include promotional products are much more likely to afford positive returns for the advertiser. Someone receiving a useful or entertaining gift with a mailer automatically associates the feel good factor with your brand. They are also much more likely to call you or recommend you to their friends or colleagues.

They work just as well for service companies as for production companies. Whether you are selling a product or providing a service, promotional products and the giveaway model are great ways to build awareness of your brand, and to increase your client and customer base.Service based companies such as air conditioning companies, electrical contractors, lawn maintenance firms, and a host of other service providers can all benefit from the use of promotional products to advertise and reinforce their brand name, and promote their services.

As a small example, consider this case study. A rural bank needed to promote and popularize its trust program, a special service it had recently launched. Instead of use models such as newspaper or TV/radio advertising, they decided to run a saturation campaign aimed at conveying the meaning of the trusts, and the purpose of these trusts for people who had small estates. From bank employees who wore necklaces and buttons with the slogan to arouse curiosity to smaller buttons, pens, and such which were handed out to walk-in customers, the emphasis was on unconventional. Other useful items like key chains, tape measures, and heart-shaped tags were given to customers, people making enquiries, and so on. The direct result of this campaign of promotional products was that 400 new trusts were set up within the month, and over $6 million arrived at the bank in the form of new accounts.

Obviously then, these giveaway items like the wide range available from the team at Action Printing Inc aren’t just useful for people selling “things”. Service companies can draw equal benefits from these campaigns, and help popularize their services.

Starting A Promotional Products Distribution Business

Many different businesses and companies require a promotional products distributor to help them their company or business advertising and promotions. These establishments are more likely newcomers to the business or corporate world thus they need to be recognized by the consumers, customers and clients on what services or products they can offer the people. This move allows them to further introduce their products and services to the people thus making them better known to every consumer. Should a person want to set up their own promotional products distribution business then they should remember a couple of things, so just read through some of them below.

Starting Small – Every business out there started out small so should you if you wish to make it big in the promotional products business. Start by ordering in several items that businesses and companies often use as promotional material, this way you can easily provide them with the necessary items they require should they order from you. You can also use several of your items as promotional materials to hand out to potential clients and customers to introduce them to your business and if they need anything they have a way to contact you.

Accumulating Clients and Customers – Remember that in order for your promotional products business to grow you need to gather as much clients and customers that you can handle. Remember to never overstep your boundaries and only limit your client and customer list to a level that you can still manage them. Best way of getting the clients and customers you will need is to set up a meeting with businesses and companies in need of promotional items and pitch in the products you have on hand which are considered as popular items for promoting their establishment.

Setting Up Shop – The best location for a promotional products supplier business to set up shop is in a location that is easily accessible to their clients and their customers. They also need to make sure that their establishment can hold large quantities of the products they are selling in order for them to easily access it and to provide their customers and clients with a constant supply. Remember to only order more items if the quantity of the current set of item is low, never order stocks in advance to avoid your items from being left in your warehouse for too long causing it to either not work for mechanical products and or rusting for items made out of metal.

Online Advertising – Perhaps the most well known place to advertise you promotional products business is online. In the internet people trade and buy things every day, you can place orders there, pay for the items online and even check your bank account details online. This is a perfect place to gather clients not only near your location but also overseas. In the event they have fancied a certain promotional item which is only available to you then you can simply have it delivered to them when they purchase it.

Defining Promotional Products and Advertising Specialties

Promotional products and advertising specialties are items that are used to endorse a product, service or company agenda and can include executive and business gifts, event giveaways, awards and other imprinted or embroidered items such as custom mugs, pens, Koozies, bottled water, paper items such as letterhead and business cards and over 1,000,000 products with your logo.

PRODUCTS AND USES

Promotional and advertising specialties are used to promote products, brands and corporate identity. Promotional merchandise is used globally to promote events, exhibitions and product launches.

Almost anything can be branded with a company’s name or logo and used for promotion. Wearables such as embroidered caps, polo shirts and jackets, screen printed t-shirts are in the largest product category, which makes up more than 30% of the total for promotions and advertising branded product sales.

Other advertising products include small giveaways such as key chains, pens, pencils, Koozies, coolies, coffee mugs, sunglasses and stress relievers. Paper products such as business cards, folders and letterhead are often used for promotional purposes as well.

Brand awareness is the most common use for promotional and advertising specialties. Other uses include lead generation, distributor and dealer marketing programs, new products, safety education, marketing research, employee awards, and non-profit programs.

DISTRIBUTION

Most industry manufacturers sell exclusively through promotional products and advertising specialty distributors only. Distributors interface with manufacturers, suppliers, printers and embroiderers and often help end-users design and create artwork to be used on promotional products. Distributors have the ability to supply thousands of products from many manufacturers across the globe. Distributors help the end-user with product selection and make sure the artwork is submitted in the correct format.

Industry manufacturers prefer to sell through distributors and rarely sell to the end-user. Distributors save the end-user money and time by searching for a qualified printer or manufacturer who can produce and ship quality products efficiently and on time. Distributors are experts in selecting branded products that fit the end-users budget, promotional purpose and time frame.

Most qualified distributors prefer to communicate with the end-user via phone or email. The details required to brand products such as art specifications and ink colors make it difficult for distributors to offer the ability to order and pay for products online. Many distributors will offer an option to request for more information or a quote online, but prefer personal contact with the end-user prior to finalizing their custom order.