Use Promotional Products To Your Advantage

The state of the economy has forced a number of businesses to drastically reduce their marketing budgets. As a result, personalised promotional products are filling the void and helping to maintain business’ marketing efforts without the high cost. These products include merchandise items, corporate gifts, or any other product that your logo can be printed on.

Why use promotional products?
It’s a well known fact that both current and potential clients love receiving promotional items. It’s a pleasant and generous way to boost awareness of your brand without the drawbacks of aggressive advertising campaigns. Moreover, a practical item, such as a drink bottle, is something that people find useful and can use over a long period of time. This provides your business with benefits in the form of brand recognition and visibility.

Pick the right product
With so many options available to you, one could be forgiven for choosing the first potential promotional item they spot. This is all well and good, but it is best to be a bit wiser with your choice. The more relevant your promotional product is to your target customers, the more it will grow your brand. For example, a gym could use drink bottles as people use them when working out, and a book store could use book marks because people use them when reading.

Trade shows
Promotional products are well suited for trade shows and expos, generating interest around your booth. The benefit of handing out these products is that they can maximise interest in your brand. Rulers, pens, bags, etc, all with your logo imprinted on them, can keep your company’s name out in the public eye for everyone to see.

Other events
Of course, trade shows aren’t the only place you can utilise promotional products. You could give them out at presentations with new clients, or give them away at parties or awards ceremonies. Regardless of the occasion, everyone loves receiving gifts. The launching of a new product can be a fantastic opportunity to give samples to prospective customers. These products, however, should not just be limited to your customers. If your employees achieve certain goals, it’s nice to reward them with things as well. This helps to encourage teamwork and company loyalty.

Who to Look For
Many businesses are interested in offering promotional products to clients as acts of gratitude and market building. However, many are wary of the costs involved in this promotional activity and there is little knowledge readily available for those looking for companies that specialise in offering personalised accessories.

Ordering your products through a reputable provider should be your priority.

Promotional Products – Expanding Your Business

If you take some time looking online you will likely find a variety of stores from where it is possible to purchase various items designed for promotional purposes. If you are a business owner and you have not yet implemented an advertising strategy with promotional products then you could very well be missing out on a great way to get the word out about the unique products or services that you are selling. Companies and businesses from all over the world have been using this sort of promotional strategy for a very long time now, and the reason for this is because it works.

A promotional product can be any regular household item or piece of clothing that has your company logo or idea printed on it. For example, if you were to put your company logo on a T shirt and then sell that T shirt or distribute it free along with one of your sold products, you would then be exposing your logo to other people whenever the person wearing this shirt walks in a busy area. Of course, if you do plan on promoting your company this way you will want to make sure that you find the very best promotional products available/

Clothing seems to work well for a lot of people, and there are certainly a lot of garments that you could choose to buy. It is usually a good idea to try and find clothing that looks fashionable and stylish, because this is the sort of clothing people will be more likely to wear rather than toss into the unused clothes drawer. Even if the clothing piece is nothing more than a simple T, make sure that it is close fitted and well stitched. Try to avoid purchasing promotional clothing that looks cheap or tacky.

There are a lot of other promotional products that you could buy so you do not need to feel like you are in any way limited exclusively to T shirts. If you would like to buy some, just go online and have a look through some of the sales catalogs of companies in charge of selling promotional items of this sort. Eventually you will find something that is appealing to you, but before you decide to go out and buy it there are a number of things you may want to consider first.

One of them is that the price for these promotional products may vary according to a variety of factors, so you really want to make sure that you know how much you are willing to pay before you decide to buy all of these promotional products in bulk. If you do not have a lot of capital to spend on promotional products then it may be safer for you to choose the cheaper items from the list, such as coffee mugs or fridge magnets. Spending all the time that you need to talk things out with the custom promotional items company will help you to make the right decision.

Promotional Products Attract Customers and Prospects

Promotional products are a great way for businesses to attract more customers and prospects. After all, this is a superior and cost-effective way of keeping a brand name and logo in the public eye. They are a great way of making sure that people remember you and the services you provide, and know where to find you.

Given the state of the economy, and the economic constraints that most advertisers are functioning under, print advertising is an expensive option, as are television ads and radio spots. In this scenario, the most memorable and easily the most cost-effective mode of advertising, ensuring that target audiences and prospective customers are familiarized with your brand, is the interesting mode of promotional products.

Creative, entertaining, and useful promotional products can be given away to not only your existing customers, but also new prospects, and possible referrals. The best factor of such promotional giveaways, of course, is their staying power. They have a much superior longevity, when compared to any other form of advertising, and they hang around for a long time, and get passed from hand to hand, giving your product and brand unbelievable exposure. While print outs get thrown out with the magazines or papers they are in, and TV or radio ads often suffer from audience tune-out, quality promotional giveaways are functional and useful, and will be kept around for a much longer time.

Think about it. Something useful, or fun, with your brand name and logo imprinted on it, with a fun message and a phone number can be the best tool to bring your products and services to mind for months, even years to come. Promotional products such as calendars, mouse pads, and coasters, remain in the home or the office of your target customer for a long time, reminding not only them, but anyone around, of your company and its products and services. In addition, trend information proves that customers or prospects who receive some kind of promotional products and items as gifts and giveaways are many times more prone to become referrers. In other words, they are more likely to tell their friends, and others, about your company and its products.

Industry studies and emerging statistics show that a promotional product received with a mailer or sales letter gives the recipient a pleasant surprise and ensures a much better retention of your promotional message. After all, most people simply throw away bulk mailers and sales letters, often without even bothering to read them. Finding something useful, handy, or entertaining in a mailer means at least a part of your message gets retained. This not only means that months or years later they can still recall your brand, every time they look at the item, but can also help to increase – by as much as 50% — the number of callbacks that you are likely to receive.

How to Boost Sales Using Promotional Products

No matter if you’re a small business, a local small-town business, or a CEO of a Fortune 500 company, marketing and advertising are important to any business that wants to become and remain to be successful. Without proper marketing and promoting of your business, your company name will get lost in the high competition of today’s world. However, when it comes to marketing and promoting, there is no wrong or right way to do it. But, if your company wants an effective, budget conscious, and proven way to boost sales, don’t hesitate to begin using promotional products. Promotional products have become one of the easiest ways to boost sales as they not only provide your customers and potential customers with something unique, they also market your business’ name.

What are promo products?

Simply put, promotional products are items that can be used to market your company’s name, products, and services. There is no limit to the items that can be used as promotional products. As long as your company’s name is on the items, they can more than likely be classified as being promo products. Some of the most widely used promotional products include glassware, t-shirts, hats, tote bags, pens, pencils, and coffee mugs. Each of these items can be custom-made to have your company’s name printed on them so while each item remains functional and useful, at the same time your company’s name is always present and visible.

Promotional gifts are usually available and purchased in bulk and are commonly handed out to customers at certain venues, at random, or during a certain promotion. For example, a company may decide to give a custom-made promotional mug to customers who spend $25 or more within their store. The options are endless but in the end your focus should be to provide your customers with a useable promotional product that also subtly advertises your company.

When using promotional products it’s important to try to keep them unique and different. Since these products are so widely used, your marketing group will need to find a way to make your promo coffee mug or t-shirt stand out from all of the others. Some companies will use different promotional products depending on the season. For example in the winter more companies will use clothing and coffee mugs as promotional items while in the winter shot-glasses and tote bags may be more popular.

How do these products boost sales?

When more people are able to come across your company’s name and your visibility continues to increase, your business has an ever-growing chance of gaining more leads and sales. Because promo products advertise your business’ name, they are known for being a great way to boost the amount of sales, therefore increasing the amount of profit that your company will have at any given time. Companies often experience a boost in sales because more people are becoming aware of the company name. The more people who know of your business, the higher chance you have of offering a service or product that they are interested in buying.