The Advantages of Giving Promotional Products As Gifts

Analysis of promotional products does indeed raise a number of benefits, not only in promoting your company, but attracting prospects, securing them as clients and more importantly retaining a strong base of customer loyalty. Promotional products are the key that unlock the doors to future business. The most simple reason for that is because they are free – the most magical word in the English language!

The pulling power of promotional items

Offer somebody something for free and they immediately take notice. Give them something useful and you take the first steps to forming a bonding and lasting relationship. Promotional gifts are effective bait and once the prospect bites it makes it easier to reel them in.

Promotional merchandise offers you so much more than attracting clients with gifts as well; you can use promotional items to raise brand awareness. There are hundreds of business gift ideas such as pens, mugs, bags, umbrellas and calendars that you can put your company name and logo on which will ultimately work to your advantage.

Raising brand awareness is a vital advertising tool. The most successful companies are recognized by their brand rather than their products. Personalising promotional items with your brand name associates your company with something positive which makes it easier to remember. Promotional gifts therefore improve the image and perception of your company and are effective for generating leads.

Select your items carefully and your brand name will be seen by thousands of people. Although some business gifts should be given thoughtfully to individual clients, promotional items like shopping bags, laptop carriers and umbrellas are useful gifts to offer which will be used outdoors, carried in the street where it can be seen by other people. Even if your brand name is taken in sub-consciously, when anybody hears they name it will resonate with them thus gives you the edge over competitors.

Affordable promotional gifts

Promotional gifts are not expensive. Individually they are affordable and even when buying in bulk the return on interest means they pay themselves and earn you a profit because of their cost effective advertising power. A 2008 study determined that the average cost of a promotional item was less the one British pence!

Word of mouth is still the best form of advertising and even simple promotional items are a talking point. You can increase your sales from referrals simply because your company name cropped up in conversation on the basis of a promotional gift you gave to a client. Promotional gifts are so versatile it doesn’t matter what line of business you are in, use promotional merchandise as a marketing strategy and you are on to a winner.

Sponsoring a Marathon With Promotional Products

Try to wrap your head around this figure $170 million. That’s how much money the Chicago Marathon produces in a single year. With 45,000 entrants a year and an uncountable amount of spectators, one thing is for sure: The Chicago Marathon sure draws a crowd, and with that crowd comes consumer dollars. Over 245 endorsed marathons are run across the U.S. every year and companies see the potential for marketing their products to both the runners participating in the marathons and the people in the crowds that come to cheer them on.

Large events such as marathons give businesses the opportunity to play a participatory role in the exciting environment of a race event. While some companies can advertise during televised races, others prefer to be on the ground and in the mix of things for the chance to promote their products. Whether these are marathon products or unique promotional products targeting a wide variety of consumers, companies find a way to promote their product on and around the runners. Sponsored contestants are splashed with logos that will remind consumers of constant branding before, during, and after the marathon event.

Many sponsors are in fact promoting marathon products or other products for runners and hope to receive enhanced exposure by good finish times, wins, and television airplay of the race. Marathons are often sponsored by a large company and non-professional runners will be allowed to wear a singlet, shorts, or race number that displays the sponsoring company’s logo on the contestant. Anything is fair game: from banners on over passes, to signs placed at the finish line, to paintings on the pavement, marketers have done it all when it comes to promoting at marathons. Even on the sidelines companies can be found with unique promotional products. A great way for companies to engage their potential customers is to grab their attention.

Whether they are a fitness or exercise related company or not, marketers often choose to display marathon related products. One example is unique water bottles. Unique promotional products open the door to discussion among sellers and potential buyers in the crowd. The combination of unique promotional and marathon related products is very effective at events such as marathons, as these products can be seen in use on runners. Promoting a company during marathons is big business and there are plenty of opportunities to do so. Whether a big company or a small family business, using unique promotional products at marathons and other running events is sure to attract your future customers.

Use Promotional Products To Your Advantage

The state of the economy has forced a number of businesses to drastically reduce their marketing budgets. As a result, personalised promotional products are filling the void and helping to maintain business’ marketing efforts without the high cost. These products include merchandise items, corporate gifts, or any other product that your logo can be printed on.

Why use promotional products?
It’s a well known fact that both current and potential clients love receiving promotional items. It’s a pleasant and generous way to boost awareness of your brand without the drawbacks of aggressive advertising campaigns. Moreover, a practical item, such as a drink bottle, is something that people find useful and can use over a long period of time. This provides your business with benefits in the form of brand recognition and visibility.

Pick the right product
With so many options available to you, one could be forgiven for choosing the first potential promotional item they spot. This is all well and good, but it is best to be a bit wiser with your choice. The more relevant your promotional product is to your target customers, the more it will grow your brand. For example, a gym could use drink bottles as people use them when working out, and a book store could use book marks because people use them when reading.

Trade shows
Promotional products are well suited for trade shows and expos, generating interest around your booth. The benefit of handing out these products is that they can maximise interest in your brand. Rulers, pens, bags, etc, all with your logo imprinted on them, can keep your company’s name out in the public eye for everyone to see.

Other events
Of course, trade shows aren’t the only place you can utilise promotional products. You could give them out at presentations with new clients, or give them away at parties or awards ceremonies. Regardless of the occasion, everyone loves receiving gifts. The launching of a new product can be a fantastic opportunity to give samples to prospective customers. These products, however, should not just be limited to your customers. If your employees achieve certain goals, it’s nice to reward them with things as well. This helps to encourage teamwork and company loyalty.

Who to Look For
Many businesses are interested in offering promotional products to clients as acts of gratitude and market building. However, many are wary of the costs involved in this promotional activity and there is little knowledge readily available for those looking for companies that specialise in offering personalised accessories.

Ordering your products through a reputable provider should be your priority.

Promotional Products – Expanding Your Business

If you take some time looking online you will likely find a variety of stores from where it is possible to purchase various items designed for promotional purposes. If you are a business owner and you have not yet implemented an advertising strategy with promotional products then you could very well be missing out on a great way to get the word out about the unique products or services that you are selling. Companies and businesses from all over the world have been using this sort of promotional strategy for a very long time now, and the reason for this is because it works.

A promotional product can be any regular household item or piece of clothing that has your company logo or idea printed on it. For example, if you were to put your company logo on a T shirt and then sell that T shirt or distribute it free along with one of your sold products, you would then be exposing your logo to other people whenever the person wearing this shirt walks in a busy area. Of course, if you do plan on promoting your company this way you will want to make sure that you find the very best promotional products available/

Clothing seems to work well for a lot of people, and there are certainly a lot of garments that you could choose to buy. It is usually a good idea to try and find clothing that looks fashionable and stylish, because this is the sort of clothing people will be more likely to wear rather than toss into the unused clothes drawer. Even if the clothing piece is nothing more than a simple T, make sure that it is close fitted and well stitched. Try to avoid purchasing promotional clothing that looks cheap or tacky.

There are a lot of other promotional products that you could buy so you do not need to feel like you are in any way limited exclusively to T shirts. If you would like to buy some, just go online and have a look through some of the sales catalogs of companies in charge of selling promotional items of this sort. Eventually you will find something that is appealing to you, but before you decide to go out and buy it there are a number of things you may want to consider first.

One of them is that the price for these promotional products may vary according to a variety of factors, so you really want to make sure that you know how much you are willing to pay before you decide to buy all of these promotional products in bulk. If you do not have a lot of capital to spend on promotional products then it may be safer for you to choose the cheaper items from the list, such as coffee mugs or fridge magnets. Spending all the time that you need to talk things out with the custom promotional items company will help you to make the right decision.